The only book coaching program designed specifically for thought leaders and industry experts.
Don’t know where to start with your book?
You’re in the right place.
The Better Book Project is a 12-month program for authors who want to write an industry-leading thought leadership or business book. In our small group sessions, you’ll join an international community of purpose-led leaders like you who are crafting thought leadership books.
Every week, we’ll bring you structured learning, accountability check-ins, tailored guidance, and troubleshooting support.
Book a no-obligation call to chat through The Better Book Project.
Introducing the Better Book Project
The Better Book Project teaches you how to write your book – and develop a plan to launch and leverage it for greatest impact – in just twelve months. In the Better Book Project, you will;
Is the Better Book Project right for me?
The Better Book Project is for purpose-driven experts who’ve always wanted to scale their impact with a book, but have never quite made it to the finish line. You might’ve started but gotten stuck, or had it on your ‘to-do’ list for ages without actually knowing how to start. Either way, you’ve got some great ideas but are struggling to get them out – and down!
From idea to book
The twelve-month Better Book Project is structured into seven key phases to take you from a writing wannabe to a fully-fledged author.
1: Gaining clarity
2: Structuring your thinking
3: The work of writing
4: Building your community
5: Overcoming blocks
6: Optimising your content
7: Leveraging your book
What a book can do for you
The possibilities are endless but our clients have leveraged their books to:
- Gain more paid speaking opportunities
- Generate leads for more high end (and higher paying) work
- Create new paid offerings based off the ideas and thinking in their book
- Generate media coverage and greater awareness
- Become podcast guests and get in front of new audiences
- Grow their social media connections and followings
- Gain entry into bigger clients who they may not have been able to access previously
- Become known as thought leaders in their industry if they weren’t already
Better Book authors
“If I had to go it alone, it would have taken ten times longer”
Do it. Even if you’re worried about the investment, it will absolutely pay off. Writing a book is so big, and sometimes you just need others around to break it down, to help reflect things back to you. If I had to go it alone, it would have taken ten times longer.
“The Better Book Project was an amazing process”
The Better Book Project was an amazing process to go through for writing my first book because it took me all the way from dealing with the basic concept of what the book was going to be about, all the way through to how to get the most value out of having invested my time and energy in the writing of the book. And it’s kind of hard to believe that in a year year I went from wanting to write a book to having it in my hand. So thanks to The Better Book Project team. You’ve been amazing.
“I loved having trusted companions who have done this repeatedly”
Writing a book – creating a physical representation of your thoughts for all to see – is a very personal journey; but you don’t have to make that journey alone. I loved having trusted companions who have done this repeatedly with success – their patience, the ability to safely fail when I need to, and the knowledge they’d pick me up when I need it.
“Highly recommend working with Intelligent Ink”
“Without Verity and her team at Intelligent Ink I would not have been able to pull off the project of writing and producing my book. I knew I wanted to write a book but (never having done it before) I had no clue where to start. Intelligent Ink helped me shape the mass of content I’d already created into something useful, then write a book that my clients and prospects ACTUALLY READ. If you are thinking about putting yourself out there as an authority in your field then I highly recommend working with Intelligent Ink.”
“Never thought I’d be an author!”
I never thought I’d be an author, but it’s thanks to Intelligent Ink for making that happen. Christina had everything planned out. What I really valued about working with her is that she was realistic but at the same time shared my goals wholeheartedly. Working with someone who would always do what they said they would made me more accountable myself. Thank you for making it such an enjoyable process!
Why Intelligent Ink?
We’ve been working in this space for over a decade, having started as thought leadership coaches. Since discovering the power of books as a vehicle for impact, we have helped 20+ thought leaders across three continents write and publish bestselling and award-winning books.
We back authors who have something important to say. Thought leaders who want to challenge the status quo. Independent visionaries hell-bent on transforming their industry for good.
If that sounds like your tribe, we’d love to help you bring your idea to life.
FAQs
You can join the program at any time and work through the lessons and modules at your own pace. However, if you want to get your book out this year, you'll want to start now!
- A comprehensive online course to guide you through the book-writing process
- Twelve months of access to weekly coaching calls
- Access to an exclusive LinkedIn Group to bounce ideas around and get support from fellow participants
- Two stages of editing throughout the project – one round of feedback after you’ve completed your first chapter and a full edit once your draft is complete
Before beginning the Better Book Project, you should have an idea of the book you want to write, as well as an understanding of why you want to write it and the impact that you are hoping to achieve. The rest you’ll figure out as we kick off the program!
Ultimately that depends how quickly you want to write your book. We would suggest ensuring you’ve got at least 8-12 hours a week, which will include going through the program, coaching calls, and writing time.
We’ve designed the Better Book Project to write your book in twelve months, although you can move through the modules at your own pace and do it more quickly if you wish.
Although we’ll try and get you as close as possible to a completed manuscript in twelve months, we get it – sometimes life gets in the way! As part of the Better Book Project, you’ll have lifetime access to the online course and twelve months of group coaching calls. If you want to stay on the calls past your twelve months, you can do so for an additional $400/month.
We’ll teach you everything you need to know to write, launch, and leverage your book – but if you’re worried that you don’t have the skills to get your book to the standard you’d like, our team of editors and book coaches can help with additional support.
We like to say that if you’re having these thoughts, you’re exactly the right kind of person to be writing a book. These kinds of questions and doubts indicate a level of self awareness that shows you’re already thinking critically about your potential audience and messaging. That being said, we complete some qualifying in our initial catch-up to help you establish what you want to say and whether or not you have the experience and original insights to contribute to the conversation on your topic.
