Want to know how to use a book to build your thought leadership and grow your expert brand?

Verity recently spoke with Susan Friedmann on her podcast Book Marketing Mentors about why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way.

Key Takeaways…

• You’ve got to get your ideas out of your head.
  Start small if you have to, but start sharing.
• Writing a book helps you sharpen your thinking.
  It forces you to get clear on your message.
• Know exactly who you’re writing for.
  The better you understand your audience, the easier it is to connect.
• Your unique voice matters.
  Don’t copy others—be bold, be original.
• Publishing is just the beginning.
  Keep using your book to grow your business and influence.

Tune in now and discover how your book can build your authority and become your #1 marketing tool.