Words matter. What you say to your customers, and about your company, has a bigger impact on your brand than anything else. The words you choose tell a story about who you are, how you interact with people and the world, and how you impact on your customers’ lives. Of course, preaching the same gospel […]
Gone are the days when we should feel the need to be all things to all people – personally and professionally. But don’t worry, I get it. As many of us who have started businesses know, those lean, early days can turn even those of us with the best and most focused intentions into ‘Yes […]
These days, we’re surrounded by fantastic but sometimes confusing business advice – learn how to say no to things, identify your target market clearly, do this, do that. Luckily, there is one thing you can do that can help drive all your business decisions and enable you to tell your story better – discover what […]
At a time when information and content is plentiful, and basically any question we need the answer to can be found at the touch of our fingertips, it can sometimes seem tricky to stand out from the crowd. One tactic we often consider for our clients, where suited, is how to position them as opinion […]